Social Comparison Feedback to Reduce Heavy Drinking among College Drinkers
Society of Clinical Psychology
APRIL 2, 2016
Social influences are a primary contributor of heavy drinking among young adults (Neighbors, Lee, Lewis, Fossos, & Larimer, 2007). Social norms refer to a specific source of influence defined as typical behavior (descriptive norms) or typical level of approval (injunctive norms) in a given reference group. For the purposes of our discussion we will limit our focus to descriptive norms.
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