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Brief Reflections on ‘The Beginner’- John Lewis Christmas Advert 2022

Irish Socail Worker

In recent years, the warm and fuzzy sentimentality has met the naked consumerism aspect of Christmas in one medium, The John Lewis Christmas ad. The more cynical mind may dismiss the messages and sentiments in these ads as exploitative capitalism. The more amenable among us may say ‘why not?’. The Beginner.

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John Lewis advert’s focus on fostering is inspiring | Letters

The Guardian

Jacqui Shurlock of the Fostering Network applauds the retailer’s Christmas ad for highlighting the importance of kindness and human connection. As we stand on the brink of a recruitment and retention crisis in fostering, there was huge warmth for the recognition by John Lewis of the difference fostering can make.