Brief Reflections on ‘The Beginner’- John Lewis Christmas Advert 2022
Irish Socail Worker
DECEMBER 13, 2022
In recent years, the warm and fuzzy sentimentality has met the naked consumerism aspect of Christmas in one medium, The John Lewis Christmas ad. The more cynical mind may dismiss the messages and sentiments in these ads as exploitative capitalism. The more amenable among us may say ‘why not?’. The Beginner.
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