Study Elicits Metaphors that Could Shape Public Messaging Around Palliative Care
Many patients who could benefit from palliative care do not receive services because of a lack of awareness or misconceptions. In this Journal of Palliative Medicine article, Anthony Back, MD et al. reveal findings from their recent study in which they interviewed eight patients receiving palliative care and eight caregivers to reveal unconscious metaphors and socially shared associations that these participants held about experiencing palliative care. This qualitative research can be useful to message developers on frames, language, and visuals for future campaigns designed to create public interest in palliative care.